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Its location couldn’t be more chic, amongst a cluster of Louis Vuitton, Hermes and Cartier boutiques where bourgeois and proletariat Germans come out for 5-figure summer shopping sprees ala Karl Lagerfeld. Nearby, dressy Germans in perfectly pressed Joop arrive to Björn and Neles Rauchfang and its indoor-outdoor dinning room of German glitterati and be-seen socialites.

that’s ad was recently asked to relaunch the website. First impressions you’ll find here.